Day 33: Made to last

Day 33: Made to last

Friday, February 2, 2018

In eleven years, this banged-up old thing has never failed me, never once needed to be serviced, making me bowls of delicious rice nearly every night. I’ve never felt the need to replace it. It’s lasted longer than my last car.

Nothing lasts forever. But there was a time when this kind of longevity was considered normal.

People like to talk about social phenomena like FOMO and GAS to explain why they need to replace their phones, televisions, speakers, cameras and whatnot every year. There’s nothing social nor phenomenal about them: they’re creations of marketing people. It’s an idea they’re putting in our heads. All you need is a product like my rice cooker to remind you it’s all bullshit.

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