Thursday, June 6, 2013: Smart glass? Smart marketing
There’s a lot of hype and publicity building around Google Glass, the futuristic new glasses that aggregates, well, everything. And it does the next best thing to beaming all of that information straight into your brain – it puts it right into your field of vision, as though that’s going to be a good thing when you’re crossing a street.
My beef was with the promotional video, which treated viewers to a POV perspective of what it’s like to wear the Google Glass. It looks fantastic and dynamic, with plenty of space for all the widgets and odds and ends. But then I realised that the POV is being filmed at an extreme wide angle, around 24mm on a full-frame camera, which is a great deal wider than the 50mm that the human eye roughly functions at. That means, in terms of real-world performance, it’s likely to be very cluttered and distracting.
Personally I think it’d be awesome of they could preview a scene at any focal length and then snap an 18MP photo, but somehow I don’t think that’s the intention.